When Google buys Twitter
2009 January 10
I’m out on a limb for this one. I think it’s just a matter of time before Google swoops in for Twitter.
Now, while you may be thinking “…but Google already owns Jaiku”, let’s be real - Jaiku ain’t no match for Twitter. The sheer growth of Twitter users over its rivals puts it in a firm position to lead the microblogging space for years to come.
The events of 2008:
- Pownce gets bought over by Six Apart and shuts down its service.
- Google indexes Twitter tags (e.g. #mumbai) and displays them in search results.
- Twitter changes its mind about complying with the OpenMicroBlogging specification.
- Twitter experiences tremendous growth and attracts massive press coverage in 2008.
- Twitter does an excellent job at providing near real-time updates during the Mumbai terror attacks.
- Twitter plays a key role in Senator Obama’s winning online strategy.
If the above events are of any indication, we should see the acquisition happening quite soon this year.
After buying Twitter:
- Twitter will no longer experience any downtime.
- We’ll get to search news and events (almost) at the speed of conversation.
- Google will index (and possibly monitor) all conversations happening in the Twittersphere.
- Google will develop a social ranking algorithm using a combination of Twitter authority and other factors.
- Mobile tweeting will increase dramatically as devices running Android will come pre-installed with an easy-to-use Twitter client.
- Mobile tweeting will replace SMS as the most popular short messaging system within 3 years. Telco revenues will decline significantly as a result of this.
Feel free to add your thoughts to the above.




